What do your Members expect?
Members’ expectations are increasingly being set by businesses who have invested heavily in CRM as part of their core customer strategy. In retail, travel, finance, utilities, technology and throughout the commercial world, CRM is being used to enhance our relationships with businesses. Companies which excel at CRM set the bar very high, with Amazon’s combination of real-time information, service and personalisation arguably leading the way.
Successful Membership Organisations don’t need to operate like Amazon, but they do need an approach to CRM system that is fit for purpose. In outline that means meeting the challenges of managing:
- Real-time information
- Events and Conference
- Case Management Data
- Dashboards and Reporting
- Implement recommendations as required
- Automation – letters, emails, updating records
- System maintenance
- Development for future needs
- Integration with other third-party products