What do your Members expect?
Members’ expectations are increasingly being set by businesses who have invested heavily in CRM as part of their core customer strategy. In retail, travel, finance, utilities, technology and throughout the commercial world, CRM is being used to enhance our relationships with businesses. Companies which excel at CRM set the bar very high, with Amazon’s combination of real-time information, service and personalisation arguably leading the way.
Successful Membership Organisations don’t need to operate like Amazon, but they do need an approach to CRM system that is fit for purpose. In outline that means meeting the challenges of managing:
- Real-time information
- Events and Conference
- Case Management Data
- Dashboards and Reporting
- Implement recommendations as required
- Automation – letters, emails, updating records
- System maintenance
- Development for future needs
- Integration with other third-party products
““Without a doubt, Mast accelerated the process of launching our CRM system by at least 6 months. Our consultant was extremely personable with great interpersonal skills.”
“Mast were knowledgeable, helpful and professional at all times and worked with us to deliver the application to a tight deadline within budget.”
“Mast helped us define a new logical data model, which helped resolve the issues with our business processes.”
“Mast was extremely easy to work with. They were very flexible, proactive, highly capable and competent. They gave us the solution we wanted and all the way through we felt Mast worked with us to achieve our goals.”
“Mast monitored our automated processes, so if anything fell over late at night or on the weekend, they would fix it and email to let us know. We highly recommend them.”
