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Technology designed for Nonprofits
A move to Salesforce is potentially a game-changer for organisations in terms not only of CRM but also in the fundamental way they operate. It's the kind of project that requires buy-in from throughout an organisation, because it involves such significant change. With successful implementations under their belt, the Mast team of consultants are experts on using Salesforce for NFPs. Salesforce opens the door to:
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Real-time reporting and analytics
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Data-driven and actionable insights
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Faster deployment
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CRM automation
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Improved productivity
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Mobile access to all data
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Connectivity with seamless integration
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A unified platform for your whole team
Moving to Salesforce also includes access to The Power Of Us Hub — a one-stop resource centre and online community of over 30,000 non-profit Salesforce users. Here you’ll find training, documentation, and further resources. You can also engage with your peers, Salesforce.org employees, and partners.
Discuss Salesforce with one of our Mast experts
Clearly it’s important to have a clear view of all the pros and cons and if it’s of interest we strongly recommend an initial conversation with MAST ICT consultants. We can review your current approach to CRM, your goals and the suitability of a Salesforce implementation. Even if it does look right for you, an initial conversation could point you in the right direction for improving your CRM.
What does a move to Salesforce achieve for NFPs?
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24% increase in donor retention
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36% increase in engagement
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89% improved their ability to achieve their goals
Is Salesforce right for you?
The advantages of a move to Salesforce are unquestionably significant. But the downside brings far-reaching, core considerations into view.
Pros
- Cloud-based
- Comprehensive CRM capabilities
- A flexible platform for your entire organisation
- Available for all hardware, including mobile
- Future-proof technology
- Extensive development resources and support
- Automation capability
Cons
- A fundamental change for all
- Needs buy-in from all
- Retraining
- Subscription costs (tbc)
How is your CRM organised now?
It’s common for NFPs to have a mix of legacy systems and software, and we frequently see paper records and onerous manual processes taking up time and resources.
Salesforce solves the headaches of multiple technologies and labour intensive inefficiencies by working on a single platform. It’s also Cloud based, so issues around software updates and storage are simple.
The breadth of the platform means it covers all aspects of CRM, from detailed membership records to reporting, programme management and marketing communications. But as a Cloud SaaS (software as a service) it’s capabilities are available to staff, members and supporters through multiple devices including mobiles. What used to be limited to office-based teams can now be opened up to everyone.
